The hottest MediaTek is preparing to rebuild a fak

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MediaTek is preparing to rebuild a fake machine market in India.

MediaTek rises in China's fake market and becomes an important beneficiary in the process of the rise of Chinese brands. However, with the support of domestic chip enterprises in Chinese Mainland, the competitiveness of domestic chips is also rising, posing a threat to MediaTek. It is time to find a new market to continue to develop. At present, this market is India

MediaTek is facing the threat of mainland chips

in 2014, the market share of MediaTek reached a new high. According to the data of anrabbit, on Android devices, the share of MediaTek is 31.67%, approaching 32.3% of Qualcomm; The revenue surged by 56.6% year-on-year. The stress at each point was expressed by dividing the load at that point by the original cross-sectional area of the sample to NT $213.063 billion (about 42.3 billion yuan), and the net profit increased by 68.8% year-on-year to NT $46.399 billion (about 9.2 billion yuan). The revenue and profit reached a new high

under the glory, it masks the threat of mainland chip enterprises to MediaTek. At present, there are three impacts in the mainland. From the 400 cases of the project, there is a great potential for electromechanical improvement, which is nearly 1.5% or so. The chip companies Huawei Hisilicon, Spreadtrum and Lianxin, which have great power, have their own characteristics, and have posed a certain threat to MediaTek

Huawei Hisilicon is undoubtedly the most competitive of the three chip enterprises. According to IC insights, Huawei Hisilicon ranked 32nd among the top 50 semiconductor enterprises in the world in 2013. In 2014, it was the fastest growing semiconductor enterprise in the world, with a growth rate of 53%, jumping to 23rd. Huawei Hisilicon's chips are currently used in its own Huawei. At the end of last year, it launched the mid-range chip Kirin 620. This year, China Mobile's multi carrier test ppt shows that in addition to the medium and high-end Kirin 950 and Kirin 950, there are also low-end Kirin 310. Huawei will achieve 100million sales this year, which will promote Huawei Hisilicon to achieve better results, As Huawei Hisilicon launches more mid and low-end chips, the number of MediaTek chips adopted by Huawei will be significantly reduced

at present, Spreadtrum poses a relatively small threat to MediaTek in the 4G chip market. It launched 4G baseband at the end of last year and launched its first 4G chip in April this year. However, due to the far-reaching difference between technology and MediaTek, it poses a relatively small threat to MediaTek in the 4G market. In the 3G market, it posed a serious threat to MediaTek. In the first quarter of this year, according to data from stragegyanalytics, the shipment volume of 3G chips of Spreadtrum reached 63 million, and the operating parts of corrosion friction and wear tester exceeded 60million of MediaTek, approaching 66million of Qualcomm

Lianxin's strength is weak, but it has reached a cooperation with Xiaomi, one of the top three enterprises in the mainland. At present, Xiaomi has adopted Lianxin's lc1860 to launch Hongmi 2A. At present, the sales volume of Hongmi 2a is said to have reached 6million, and the total sales volume is expected to exceed 10million. So far this year, none of the new models launched by Xiaomi have adopted MediaTek chips, but it is said that the soon to be launched Hongmi Note2 will adopt MediaTek chips, but because Xiaomi and Lianxin jointly produce chips, the number of MediaTek chips will not be as large in the future as before

the competition of mainland chip enterprises has had a negative impact on MediaTek. In the second quarter of this year, MediaTek's revenue fell 13.1% year-on-year, and it is expected that the annual revenue will be reduced from a year-on-year growth of 12% to a negative growth of 2%. Faced with this situation, the chairman of MediaTek said in an interview recently that the main battlefield of chips is no longer the mainland, and he is optimistic about emerging markets such as India

progress made by MediaTek in the Indian market

as early as 2013, micromax, the largest brand in India, began to adopt MediaTek's chips, and the two sides have been cooperating since then. In the fourth quarter of 2014, according to the data of canalys, the market share of micromax exceeded that of Samsung, and MediaTek contributed greatly to it. With the help of the turnkey program of MediaTek, micromax launched 50 models within a year, with the price as low as $60, which promoted the rapid volume of micromax

the development of MediaTek in the Indian market reminds people of the era of Shanzhai machines in China. Just as the turnkey scheme of MediaTek has made the era of Shanzhai machines in China flourish rapidly, introducing dazzling styles. Now the Indian market is in the stage from the era of functional machines to the era of intelligence, and this turnkey scheme undoubtedly finds its market again

the Indian market has many protection policies for its domestic enterprises. The second category is mainly used for ordinary precision experimental machines. The manufacturing industry is regarded by the Indian government as part of the development of manufacturing power. The modi government has put forward the slogan of made in India with great fanfare, hoping to build India into a world manufacturing center. However, Indian enterprises generally lack core technology, and component supporting enterprises have just begun to develop, which makes highly integrated chips such as MediaTek have great advantages in the Indian market

in April this year, according to the analysis provided by bernsteinresearch, the major Indian manufacturers micromax and karbonn almost fully adopted MediaTek chips, which shows that MediaTek is being welcomed by more Indian local brands. In addition, MediaTek announced that its Android one, which cooperates with Google, will increase its offensive strength and cut it from $100 last year to $30 to $50. At present, the sales of Xiaomi and Samsung in India are $100 and $90 respectively. It can be seen that MediaTek is bound to win in the Indian market

facing fierce competition in the Chinese market, MediaTek is forced to find another way. At present, the Indian market is bringing new growth impetus to the development of MediaTek. Maybe MediaTek can find a second spring here

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