Four key words for the development of book printin

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The year 2011 is the first year of the national 12th Five year development plan. Improving printing quality, perfecting industry standards and developing green printing will be the top priority of the printing industry. In the face of increasingly fierce market competition, rapidly changing market situation and favorable policy guidance, what kind of development context will the book printing enterprises continue in 2011? The market will continue to develop in the general direction of digitalization, green and environmental protection, and there will also be changes in stability, innovation and breakthroughs. Cao Fengling, Secretary General of the book printing professional committee of China printing and equipment industry association, said in an interview with China publishing news. On the basis of summarizing the development of the book printing industry in 2010, this paper sorts out four key words for the development of the industry this year

keyword integration

in recent years, integration has been booming, and both state-owned and private book printing enterprises have entered the road of integration. Ren Yucheng, vice president of China Printing Technology Association, believes that this is the integration of effective resources, the upgrading of enterprise software and hardware, and the integration of the market, which can fully increase the competitiveness of 300000 tons. This integration mainly takes the following three forms

the first kind of integration is the integration of state-owned enterprises and state-owned enterprises. According to Cao Fengling, Beijing, Hubei, Hunan, Xinjiang and other places have carried out the collectivization and integration of state-owned printing enterprises based on the local Xinhua printing factory. She believes that the collectivization of enterprises is of great help to expand the living source of enterprises, avoiding the disadvantages of printing by fixed printing houses of some publishing houses in the past, and the living source can be rationalized after collectivization. It not only revitalizes the enterprise, but also saves costs, and the welfare of enterprise employees is the same. Ren Yucheng said that after its establishment, Beijing Xinhua Printing Co., Ltd. established its own factory in Beijing Daxing Industrial Park. The original three factories were all in the city. The original factory buildings can be rented or used for other commercial purposes, which is also very helpful to enterprises in terms of capital

the second kind of integration is the integration of state-owned enterprises and private enterprises. Beijing foreign language printing factory and Shanghai Jielong Industrial Group Co., Ltd. jointly invested to establish Beijing foreign language printing Co., Ltd. The joint venture not only enlivens the foreign language factory, but also enables Jielong to expand the industrial chain to the publishing and distribution fields with the help of the China foreign language Bureau. This kind of cooperation between state-owned enterprises and private enterprises has more strategic significance for private enterprises

the third integration is the cooperation between private enterprises. This model pays more attention to cooperation, but it mostly involves the division and integration of assets, and the business scope can be expanded on the premise of less investment. For example, the combination of Beijing Sijiqing printing plant and Dingsheng Dongji binding plant, the former is a book printing plant without post press processing, and the latter is a binding plant without printing equipment. The combination of the two is the combination between upstream and downstream, which turns competition into cooperation. The mode to maximize this cooperation is the printing industrial park, in which enterprises in all links of the industrial chain are included, giving full play to their advantages and characteristics to form a small ecological chain

The 2018 China express industry (International) development conference was held in Beijing last weekend. With the help of restructuring and new investment, state-owned book and magazine printing enterprises got rid of the plight of state-owned enterprises; Private enterprises have enhanced their ability to resist risks through cooperation and warmth. At the same time, this will have a certain impact on enterprises that fight alone, and accelerate the survival of the fittest in the industry. This requires enterprises to learn to make full use of the leverage of the market, and transform the competitive relationship between peers into a cooperative relationship. Their thinking is no longer narrow, and their vision is broader. Book printing enterprises can refer to the characteristics of the above integration methods, find reproducible points in combination with their own enterprise characteristics, and apply them to the development plan of the enterprise in 2011 to check whether the water supply system of 1 lower water level controller can supply water normally

keyword 2 green printing

the China Printing Technology Association and the Beijing green cause cultural development center jointly established the China printing industry green printing promotion management office in August 2009. On March 2 this year, the first environmental protection certification rules for green printing certification of lithography were issued. Leading enterprises in the printing industry are actively responding to and participating in the first round of certification process. Green printing has gone from concept to practical application, which has become an imperative for enterprises

in the field interview, it was found that Beijing Shengtong Printing Co., Ltd. was making preparations for the first round of green certification. This is a book printing enterprise with total assets of about 580 million yuan, operating revenue of 440 million yuan and net profit of more than 40 million yuan in 2010. Large scale enterprises take the lead in joining the team of green printing, which plays an important exemplary role in the healthy development of the industry

Ren Yucheng believes that printing enterprises should focus on green printing from the height of the industrial chain and strengthen the evaluation of the whole printing process and environmental behavior control. This includes not only the production process, but also all raw materials, environment and energy utilization required for production, as well as upstream and downstream publishing houses and distribution departments. At present, various green standards of the industry are being formulated. Ren Yucheng called on whether to consider whether there are corresponding standards and rules to regulate the upstream and downstream of printing, raw material supply and other links, in addition to the green transformation certification of printing enterprises, so as to ensure the real green and integrate green and low-carbon into actual production. 2011 is a green assessment year for book printing enterprises, which can test themselves according to the certification standards. This will be a big sieve, filtering unqualified enterprises, leaving high-quality and qualified enterprises, so as to speed up the survival of the fittest in the industry

keyword three printing digitalization

the printing exhibition in Dusseldorf, Germany, which is known as the Olympics in the printing industry, will be held in 2012. This exhibition, which is held every four years, is known as the stage to show the most advanced printing technology in the printing industry. Then 2011 will also be a year of brewing and explosion of various technologies, in which printing digitalization is the leader. Only by making full use of and with the help of digital and network technology can the printing industry develop continuously. The same is true of book printing enterprises

Cao Fengling said that digital printing technology is not only a fast printing and digital printing mode, but also the development of book printing is inseparable from digitization, which is more reflected before printing. Among them, CTP (computer direct plate making) technology has been mature and widely accepted by the market, and this technology saves the plate making link, greatly reduces costs for enterprises, and responds to the national policy of green printing, low-carbon and environmental protection. It has been widely used in book and magazine printing enterprises. Even if it is not applied, many enterprises listed the universal tensile testing machine on the purchase order in 2011 and adopted the high-speed DSP platform as CTP. In addition, the application of color management software plays an important role in restoring the original color in the printing production of book enterprises, and is increasingly recognized by enterprises. This is only a small part of the digitalization transformation of enterprise printing. Besides the digitalization of process, digitalization of enterprise management, such as the application of ERP software, plays a vital role in the development of printing enterprises

At the same time, the development of digital technology has also brought challenges to book printing. It is reported that Shanghai will take the lead in promoting electronic textbooks within five years. This is a good thing for children, reducing the burden; It is also good for resource utilization, but not necessarily for book printing enterprises. In addition, the emergence of various forms of electronic publishing will bring new changes to the publishing industry. How will book printing enterprises survive in the face of this crisis? Ren Yucheng replied: these digital computing modes will have an impact on the prepress of printing enterprises, including plate making and output methods, and also induce enterprises to think about new profit models and business ideas and equipment adjustments that are more suitable for the increasingly digitalized market. The performance of this technological change in recent years may lead enterprises to pay more attention to and invest in digital printing technology and inkjet technology

At the beginning of 2011, a new round of rising prices of raw materials hit again, and major printing consumables companies have issued price increases. The raw materials that used to rise again and again have made the printing prices that have fallen again and again difficult to bear. Now the prices have to rise again, which is undoubtedly a heavy blow to the book printing enterprises. In the midst of difficulties, we can only seek change and innovation, break through the road of business alienation, open the door to characteristic services, make new products, and create profit space and added value for products

Ren Yucheng said that the high-quality printing market of books and periodicals will become a significant feature, which is also an embodiment of differentiation. For example, an advertisement for books and periodicals recently broadcast continuously on Beijing TV station is the excellent book Merck Family Medicine Manual published by the people's Health Publishing House. The book is not only readable for health care, but also suitable for collection and gift giving. This is a typical example of professional book printing enterprises expanding to a larger consumer group. In the past, most of the excellent books on the market were masterpieces, but now they cover a wider range, and the collection of books has also become one of them. For example, the wall calendar of Qi Baishi's works made of rice paper by Beijing graphic world plate making company and the China Art Museum, which buyers take as a reference for collection, has high added value and appreciation. These are all typical examples of the transformation of book printing enterprises to high-end products

innovation plays an important role in the development of printing enterprises. A good example of bringing innovation into play is the combination of printing and cultural creativity. Beijing shengcaihong plate making and Printing Technology Co., Ltd. and Yachang collection art station are relatively formed. The former combines exquisite printing technology with ancient calligraphy and painting reproduction, and the latter combines boutique books and art collections. In addition, there are examples of converting industrial plants into entrepreneurial parks in the more conventional mode, such as the cultural and creative industrial zone of Beijing offset printing factory. Next, printing enterprises can also explore other aspects, such as tourism, animation, auction and so on

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